What is Affiliate Marketing?

Affiliate marketing is a performance marketing channel in which a business rewards one or more affiliates for each visitor or customer brought to them by the affiliates own marketing efforts. Examples include rewards sites or cashback sites, where users are rewarded with cash or gifts, for the completion of a sale, and or the referral of others to the site.

The industry has four core players:

  1. The merchant also known as ‘retailer’ or ‘brand advertiser’
  2. The network that contains offers for the affiliate to choose from
  3. The publisher also known as the affiliate, and
  4. The customer

The market has grown in complexity to warrant a secondary tier of players, including affiliate management agencies, super-affiliates and specialized third party vendors.

Affiliate marketing overlaps with other Internet marketing methods, affiliates often use regular advertising to promote the products they are trying to sell on behalf of their chosen programmes. These methods include organic search engine optimization (SEO), search engine marketing (PPC / Pay Per Click), email marketing, and in some sense display advertising.

Affiliates also use less orthodox techniques, such as publishing reviews of products or services offered by a partner.

Affiliate Types

Over the years Affiliate Marketing has been driven by the power of flexibility, it has been the most changeable online marketing channel available. Advertisers are able to consistently review what is / is not working for them.Search marketing, both paid & organic, previously dominated revenue made from affiliates in the past. These days many advertisers have their own PPC or SEO strategy in place so rules have been tightened, Cashback & Vouchercode affiliates now tend to be the largest affiliates to run successful programmes, however we see success from advertisers engaging with affiliates that have a particular niche or expertise. As the numbers of merchants continuing to adopt the affiliate channel grows, the potential revenue to be earned from those merchants also grows, thus providing earning potential for all.

As the diagram outlines affiliate marketing opens the door to an enormous range of marketing styles and choices for advertisers to engage with and leaves many advertisers asking the questions:

  1. How do I target these affiliates in the best way?
  2. What do these sites need to ensure a successful partnership?
  3. How quickly do I need to pay my affiliates?
  4. Will my items sell well online?

Bite 360 Affiliate Management can help you answer these questions (and more), it takes a lot of time for affiliates to build good sites and to populate them with the best affiliate offers, Bite 360 are able to advise on how to best target the affiliates to ensure your programme is scalable and shows growth across a wide variety of channels.

ROI (Return on Investment) is key!

The development of the affiliate marketing channel has been remarkable over the past 10 years with the world’s largest brands leading the way across a variety of sectors unlocking the power of cost per acquisition partners online, this isn’t just a channel for the world’s leading brands, this is a performance channel open to every company who has a product or service to sell – it’s a perfect step into online marketing for even the smallest SME & offers a level playing field of which to attract those important customers.

Bite 360 help our clients (large & small) understand and maximise the value of the affiliate channel as a marketing tool to increase conversions online. Affiliate partners present an amazing opportunity to develop your own online sales force driving qualified traffic to your website, then paying only when conversions happen.

Bite 360’s affiliate management expertise will help your brand approach the affiliate channel with all of the correct tools to leverage volume in an affordable and scalable way.

A consideration before and during the launch of an affiliate programme is affordability, eAZe Media will help you develop a detailed understanding of where, what and how your affiliates will produce traffic, we will also undertake an affiliate audit which will enable you to see where you sit alongside you competition. This enables your business to be safe in the knowledge that your brand is represented correctly online and helps us optimise your affiliates.

Our knowledge of the affiliate sector, network & affiliate relationships helps us provide affordable affiliate programme management and consultancy to our clients. With the experience of launching a wide range of affiliate programmes to marketplace – ranging from the largest network based retail, travel & finance programmes through to closed network invitation only programmes we can advise your business on exactly the right combination to leverage the appropriate affiliate opportunity.

If you are considering an affiliate programme for your business or already have an existing one which you would like to develop further contact us today for a free affiliate programme audit and to discuss taking it to the next level.