Living in the age of information means people are bombarded with a wealth of data on a daily basis, and reams of text are unappealing to the average web-user, who will spend just 2-4 seconds deciding whether to leave a website or continue exploring.
Our infographic agency offers a great way of presenting raw information in an engaging way. They have become increasingly popular in turning dense and dry figures into highly visual and impactful graphic scenes. Infographics have become something of a phenomenon in social media marketing, owing to their unique capacity to bring numbers to life. By definition a well-designed infographic will be easy to consume, interesting, visually appealing, informative and in tune with the tone of the raw content. Of course they can only achieve these things if the raw content is relevant and interesting to start with.
They provide an effective means to conveying a complicated subject, or something with lots of stats, in a very simple, easy to follow visual story. They are also a great way to grab the attention of your audience, which is part of what makes them an ideal marketing outlet.
After all, 90% of information that comes to the brain is visual and 40% of people will respond better to visual information than plain text.
Our team of infographic designers in London, Manchester UK & Sydney Australia create infographics for all kinds of businesses, from explicitly outlining an aspect of the business itself to highlighting a subject relevant to their audience. We will work closely with you to establish the likely effectiveness of an infographic in your sector and discuss exactly what kind of approach to take.
With an infographic, research is key. If the data is inaccurate, irrelevant or ill-fitting no amount of design work will make it into an engaging piece of content. If the statistics don’t interest us, we can’t expect them to interest anybody else. So we work hard to make sure the content we research will really make people sit up, take notice and pass it on.
We’re very proud of our designs, but we love to market them too. Our Content Marketing services will make sure your infographics are effectively promoted online along with other social friendly content. By putting your data in front of the right people you can make sure it gets the best possible reaction.