Cashmirino – Lookbook
Posted on April 24, 2013 by richard
Cashmirino are the world’s first luxury children’s cashmere clothing brand. All of their clothes are made from the finest natural fibres and their unique vision is to create timeless classic designs. Originating from Italy with flagship stores in Milan and Rome, Cashmirino decided to take the step of targeting UK consumers by creating an English ecommerce site and opening a store in Burlington Arcade, London. Our mission was to get their name, image and style across to British Mummy and children’s fashion bloggers in reach of affluent families.
Spring/Summer 2013 Collection Lookbook
To showcase Cashmirino’s beautifully designed clothing we created a lookbook with this season’s collection. Cashmirino’s strapline is ‘We dress kids, simply as kids’, so we thought it was important to keep the lookbook classical, yet with an element of fun so we inserted fun, colourful images. The lookbook is interactive, so users can click through the images at their own pace and we also embedded a link within the image going to the Spring/Summer collection landing page so users find it easy to make a purchase of any products they have seen within the lookbook.
- Create an interactive, enticing and sharable lookbook of Cashmirino’s latest collection
- Create links and increase site traffic to www.cashmirino.com
- Build on brand awareness
- Attract new customers and encourage past and current customers to buy again
- Build a relationship with the online community
Bite’s outreach team managed to get the Cashmirino Lookbook placed on a number of high profile sites.