Smoking Gun – Changing Times Infographic

Smoking Gun – Changing Times Infographic

Posted on January 9, 2013 by richard

The Rise and Demise of the home makeover show

Objectives

  • Produce an interesting, informative and sharable infographic
  • Create links and increase site traffic to www.smokinggunpr.co.uk
  • Build on brand awareness
  • Increase Smoking Gun’s search rankings for the specified search term and, subsequently, see a rise in conversion rates

Content

http://www.smokinggunpr.co.uk/2012/11/homes-and-interiors-pr-agency-reveals-truth-about-home-improvement-shows/

The focus of the infographic was on the popularity of home makeover shows during the late ’90s through the early ’00s. It takes a look at why this type of programme garnered so much attention but failed to maintain audiences as we approached the recession.

changing_times-full

Who did we communicate with?

Our outreach efforts saw us communicate primarily with interior design and property bloggers, as well as a selection of infographic-enthusiasts. This activity resulted in appearances across a range of sites, creating numerous high quality backlinks.

Brand awareness?

Lots of it! Particularly on Twitter…

reach

And rankings?

Keyphrase ‘Homes PR’ moved to position 1 within Google (up six from the previous month) and our client currently sits at number 1 for ‘Homes and interiors PR agency.’

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