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GroomU – Movember: A Gentleman’s Guide Infographic

Posted on November 30, 2012 by richard

Objectives

  • Produce an interesting, informative and sharable infographic
  • Create links and increase site traffic to www.groomu.co.uk
  • Build on brand awareness
  • Attract new customers
  • Build a relationship with the online community

Content

Movember: A Gentleman’s Guide

Who did we communicate with?

The bulk of those we communicated with were from the men’s fashion and lifestyle sector, as well as those writing specifically about Movember. We created an additional buzz about the campaign by supplementing it with a press release and distributing the infographic via various social channels.

Top appearances


…and making the front page of

Elsewhere…

> pamperedprince.co.uk
> dinner-suit.co.uk
> theislingtonian.blogspot.co.uk
> jaxbeard.com
> movemberjax.com
> gentlemensgoods.com
> visualoop.tumblr.com
> pinfographics.org
> manemanblog.com
> infographipedia.com

Social success

From hundreds of tweets of the infographic, there were an estimated 1.2million impressions.

authority breakdown

mention type

engagement level

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