GroomU – Movember: A Gentleman’s Guide Infographic
Posted on November 30, 2012 by richard
- Produce an interesting, informative and sharable infographic
- Create links and increase site traffic to www.groomu.co.uk
- Build on brand awareness
- Attract new customers
- Build a relationship with the online community
Who did we communicate with?
The bulk of those we communicated with were from the men’s fashion and lifestyle sector, as well as those writing specifically about Movember. We created an additional buzz about the campaign by supplementing it with a press release and distributing the infographic via various social channels.
From hundreds of tweets of the infographic, there were an estimated 1.2million impressions.